If you bleed the Jeep®, there's one event every spring that belongs on your calendar without question: Jeep Beach. Now in its landmark year, Jeep Beach 2026 is set to be the biggest and most exciting gathering of Jeep® enthusiasts on the planet — and it's happening right on the shores of Daytona Beach, Florida.
What Is Jeep Beach?
Jeep Beach is one of the largest Jeep-exclusive events in the world. What started as a grassroots gathering has grown into a full-scale celebration of everything Jeep® — from bone-stock daily drivers to fully built rock crawlers and everything in between. It's a week-long festival of off-road culture, community, and camaraderie that draws tens of thousands of Jeep owners and fans from across the country and beyond.
More than just a car show, Jeep Beach is a lifestyle event. It's where the Jeep community comes together to share builds, swap stories, discover the latest gear, and push their rigs to the limit — all while giving back to the local community through charitable fundraising.
Jeep Beach 2026 — The Details
- Dates: April 17–26, 2026
- Location: Daytona Beach, Florida
- Main Vendor Show: Daytona International Speedway — April 24–25, 2026
What to Expect
🏖️ The Beach Parade
One of the most iconic moments of Jeep Beach is the beach parade — a rolling showcase of Jeeps cruising along the famous Daytona Beach shoreline. Kicking off Sunday, April 26 at 6:46 AM, this Jeeps-only procession is a bucket-list experience for any Jeep owner.
🏁 Obstacle Courses
Think your rig has what it takes? Put it to the test on the obstacle courses at the Main Event on April 24–25 at Daytona International Speedway. Whether you're a seasoned wheeler or just getting started, the courses offer a thrilling hands-on experience.
🛒 Massive Vendor Village
The main vendor show at Daytona International Speedway on April 24–25 is the heartbeat of the event. Hundreds of vendors — including top aftermarket brands, custom builders, and specialty shops — fill the grounds with the latest and greatest in Jeep parts, accessories, and gear.
❤️ Giving Back
Jeep Beach isn't just about the rigs — it's about community. From the March To Stop Suicide on Sunday, April 19 to the Freedom Charity Ride on Thursday, April 23, the event raises money and awareness for causes that matter, making your attendance a contribution to something bigger than the hobby itself.
Full Event Schedule
Friday, April 17
- 7:00 PM – 9:00 PM — Are Friends Electric Concert in Holly Hill | Open to the Public – Purchase Required
Saturday, April 18
- 9:00 AM – 4:00 PM — See Giveaway Jeep at Ormond's Celtic Festival | Open to the Public – Purchase Required
- 2:00 PM – 11:00 PM — Spring Break Reggae Fest | Open to the Public – Purchase Required
Sunday, April 19
- 7:15 AM – 8:54 AM — March To Stop Suicide at Jeep Beach | Open to the Public
- 5:00 PM – 7:00 PM — JB Sunset in the Sand 5K | Open to the Public – Purchase Required to Enter Race
- 6:00 PM – 10:00 PM — Jeep Beach On Tap at Ormond Brewery Co | 301 Division Ave Unit 15, Ormond Beach, FL 32174 | Open to the Public
Monday, April 20
- 9:00 AM – 4:00 PM — Registration Opens – Daytona International Speedway, Gate 70 | 616 Midway Ave, Daytona Beach, FL 32114
- 5:00 PM – 8:00 PM — Classic Jeeps at Copper Bottom Craft Distillery | 998 N Beach St, Holly Hill, FL 32117 | JB26 Registered Jeeps, Years 1995 and Older
Tuesday, April 21
- 8:00 AM – 10:00 PM — Coastal Cleanup Sack Pick-Up & Kick Off | Hard Rock Hotel | Open to the Public
- 9:00 AM – 4:00 PM — Registration Open – Daytona International Speedway, Gate 70 | Track Laps – JB26 Registration Required; Pre-Purchase Required
- 5:00 PM – 9:00 PM — JB In Boots – A Salute to Our Heroes / America 250 Celebration | Featuring Rick Monroe & The Hitmen, Hank Robinson (Combat Infantryman turned Engraver), and Fireworks | 1 Daytona Blvd, Daytona Beach, FL | Open to the Public
Wednesday, April 22
- 8:00 AM – 10:00 AM — Coastal Cleanup Sack Pick-Up & Kick Off | Hard Rock Hotel | Open to the Public
- 9:00 AM – 4:00 PM — Registration Open | Cracker Ranch | Vendor Load-In | JB26 Registration Required; Pre-Purchase Required
- 5:00 PM – 8:00 PM — JB Neon Nights Show & Shine | 1801 W International Speedway Blvd | Open to Public; Showcase – Pre-Purchase Required
Thursday, April 23
- 7:30 AM – 11:30 AM — JB26 Freedom Charity Ride (100 Jeeps) | 7:30 AM Check-In | 8:45 AM Safety Briefing | 9:00 AM Roll Out | 11:00 AM Arrive Veterans Park Esplanade
- 8:00 AM – 10:00 AM — Coastal Cleanup Sack Pick-Up & Kick Off | Hard Rock Hotel | Open to the Public
- 9:00 AM – 4:00 PM — Registration Open | Cracker Ranch | Vendor Load-In | JB26 Registration Required; Pre-Purchase Required
- 7:00 PM – 11:00 PM — ShadeBrigade Tiki Party | Open to the Public – Purchase Required
Friday, April 24
- 9:00 AM – 5:00 PM — JB26 Main Event at Daytona International Speedway | Vendor Show | Obstacle Course | Sound Exhibition | JB26 Registration Required; Sound Exhibition – No Cost but Registration Required
Saturday, April 25
- 9:00 AM – 5:00 PM — JB26 Main Event at Daytona International Speedway | Vendor Show | Obstacle Course | Sound Exhibition | JB26 Registration Required; Sound Exhibition – No Cost but Registration Required
Sunday, April 26
- 6:46 AM – 12:00 PM — JB26 Beach Parade | Jeeps Only
Why JeepHut Offroad Will Be There
At JeepHut Offroad, we live and breathe the Jeep® lifestyle — and Jeep Beach is our kind of event. We have been there since the very first one! Whether you're looking to connect with us in person, check out the latest builds, or just geek out over suspension setups and armor options, we'd love to see you there.
Mark your calendar, load up the rig, and head to Daytona Beach. Jeep Beach 2026 is going to be one for the books.
See you on the beach. 🤙